INA Handball 2017


Players often say that fan support means a great deal to them. Training hard and pushing your physical limits is what gets you prepared for anything that can happen on field. But hearing hundreds of voices roaring in unison, all having the same goal as you can extract strength and talent you never even knew you had.

This TVC ran during World Handball Championship 2017 in France. It asks fans for their support and shows them what their team is doing every day in order to make them proud and do their best. 










The crowd was added in post-production along with stadium and lights. Players were shot in front of the green screen and composited into the CG stadium shot. Having the crowd in the background, out of focus, allowed us to create several characters with a range of motion and instance them across the stadium thus saving time and resources.


INA Handball 2017
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INA Handball 2017

Tv ad for World Handball Championship focusing on team hard work and effort
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