Welcome to the LEAGUE, Under Armour's New Membership Program.
Invest in customers, not as consumers, but as athletes. The LEAGUE Membership program by Under Armour is a revolutionary two tiered system focused on the real Under Armour Athletes. The first level is a general membership program open to anyone who purchases UA Smart Gear. You rise in the ranks, not only from purchases, but from progress in your training and workouts, tracked by the UA Smart Gear. Then based on high achieving progress, the elite few will be invited to the secret VIP membership level. As a VIP, members are granted greater access to Under Armour benefits and events than ever before. This is a digital, mailing, packaging, and branding project intended to strengthen and grow the Under Armour Family.
Custom packaging for membership boxes. First box is either received in store or in the mail, and delivers a members card with account number, and benefits card outlining the program. The second box is an invitation to the exclusive VIP LEAGUE. It includes a welcome book, a new red metal membership card and hand selected item based on your shopping interests that becomes your member jacket with the LEAGUE logo embroidered on the sleeve.
