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Smart Car
Smart Car & their lead agency, K-MB Berlin, were looking for a multi-platformhandpaint collaboration that would stop traffic all over New York City. Starting with the selection of unique wallscapes from Colossal's Manhattan & Brooklyn inventory, the brand turned to six of its NY-based magazine partners to create the artwork for the campaign. The magazines were then asked the very same question, "Where do you see the future of the city?” The answer had to be expressed visually, as an abstract art piece incorporating of course, the Smart car. Every publication came up with a different aesthetic based on their editorial style, but together kept one common thread: An artistic ode to smart car that spoke directly to New Yorkers & the hip, urban culture of the City. The client then produced a video to extend the story beyond the streets of NY and onto the web. Check the teaser here, and the full video on Hypebeast!