Introduction –
Getting at least seven hours of sleep a day is something that most of us know but regardless of this, we would rather stay up for a night out in town or catch up on our favourite shows. The consequence is clear; we end up getting less sleep. In fact, Singapore is the third most sleep-deprived country when compared to 43 others.
Our project serves as a platform to address Sleep Deprivation as a serious issue in Singapore and allows our target audience to reflect on their sleep habits.
Target Audience –
Youths from age 16 to 24, who have a choice and power to control their own sleeping schedule.
Problem –
Youths tend to trade sleep for play because they want to enjoy the night “living their lives” to compensate for having “no life” in the day. Even though most Singaporeans have different levels of understanding of the topic Sleep Deprivation, they are still ignorant about the issue and how detrimental it is to their lives.
Opportunity –
Our target audience’s current impression of enjoying life is to delay their sleeping schedule as they want to indulge in social media and the leisure activities that they do not have time for in the day because of work and school. Thus, we want to take this opportunity to convince them that only by maintaining good hours of sleep, then they can enjoy their life to the fullest.
Insight –
Due to Singapore being a city that never sleeps, Singaporeans tend to give in to temptations to enjoy the night “living their lives”.
The Client –
Reconnective Healing Singapore provides therapy sessions to help people with sleeping disorders, stress, depression, heart diseases and much more. Our experimental project aims to transform our target audience's mindset of enjoying life to the fullest only when they are not sleep deprived and ultimately help people achieve an optimal amount of sleep for a better health and wellbeing. This is aligned to Reconnective Healing Singapore’s purpose of helping people return to an optimal state of balance and eventually enjoying life to the fullest.
Objective –
To transform one's mindset of enjoying life to the fullest only when they are not sleep-deprived, through maintaining good hours of sleep.
The message we want to communicate through our project is, “If you don’t sleep enough, you’ll sleep forever.”
Idea –
Every human being has a lifespan, just like how everyone has a fixed number of heartbeats. If you rest now, you can save the number of heartbeats for your future. My Oath to Me drives you to promise yourself to sleep enough to ensure you will be able to live life to the fullest as you grow.
Sketches, Visuals, Ideation –
Concept –
What if this person is always on his bed but not sleeping? Doing all sorts of things like binge watching his favourite shows, scrolling through social media or even swerving left and right on a tablet game, instead of what the bed is originally meant for, that is sleeping.
We all know that sleeping is important, but is enjoying your life more important than sleep? If you want to enjoy your life to the fullest, you should be healthy mentally and physically, but sacrificing your sleep to enjoy life for a moment at night will only cause you to have a 15% increased risk in death*.
Thus, we want to use our concept to show you that if you don’t sleep enough, you’ll sleep forever, ending up in the coffin, on your deathbed.
"How do people even know our form is a coffin?
What makes you think people would want to go near a coffin?"
These questions were posed to us during our project development and we could not answer them. Thus, we decided to conduct a social experiment.
Coffin is a taboo, something that most people would not even want to think about but if we placed a “makeshift coffin” at a public place, how would people react?
Coffin Taboo Social Experiment –
From the 5 coffin bed experiments, we decided it would be best for us to stick to the coffin form in styrofoam as it looks newer, cleaner and less suspicious, compared to the string and block.
For our final form, we reconsidered the thickness of the coffin form, whether it was too low and we were given the suggestion to make it thicker or even softer, by using camping foam mat.
Orthographic Drawing –
Final Artefact –
Publication –
Case Film –
Process Video –