One Car One Difference is a branch of Insurance Auto Auctions Inc. that promotes consumers to donate their cars. In return, 80% of the proceeds go to a charity of their choice.
Problem: OCOD needed a brand refresh in order to promote car donation. The old branding was unapproachable, outdated, and created no desire for a consumer to donate.
Solution: Create an identity that promotes and gives empowerment to donors. One small act of good, such as vehicle donation, can set the wheels in motion to create a ripple effect of kindness.