FUTURE BEVERAGES
The brief:
To propose a new mass-market alcohol brand which looks to the future. The new brand must present an innovative product idea, with a target age group of 18-24 years. It should fall within the ‘ready to drink’ category, which varies between 0%. Vol and 8%. Vol in alcohol content.
Concept:
Gin originated from Holland in the 17th century. It’s starting to become popular with the younger consumers and the levels of appreciation is rising. It’s time to bring gin’s origin back and celebrate with both flavour and spice.
Solution:
A premium pre-mixed gin with a spiced twist, made in the heart of Amsterdam. The thermochromic packaging creates patterns and highlights the secret ingredient within the brand.
