QP X LDN is an Italian restaurant based in Mayfair, dedicated to bringing the authentic taste of the Amalfi to the city of London. Formerly Quattro Passi, the restaurant was relaunched in 2016 with an entire new identity and online presence.

After QP X LDN had defined their new name, I was tasked with developing a new visual identity which needed to reflect the refinement of the restaurant and be easily adaptable for future expansion plans. The design and accompanying assets were inspired by the materials, surfaces and textures of the restaurant fixtures: white marble, warm wood, stone and geometrically arranged iron metalwork.

A full showcase of the QP X LDN project is coming soon