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Co-founded in 2011 by former bicycle tour guide Zsófi Geréby and cycling enthusiast Verka Kontra, the Urban Legend label produces garments that are a far cry from the high-visibility, skintight outfits synonymous with cycling.

I was asked to design the new brand's identity and their website.
Through our online concept their products become more than just clothing — they  contain QR-codes with different urban legends about Budapest. For Budapest residents, the encoded stories will always be with them and for outsiders, it spreads the secrets of a foreign city to others as one cycles around.