Nomad Convoy
Identity Branding & Web Design
Nomad convoy is an all-inclusive trip around five African countries. For twenty-eight days, 42 entrepreneurs and digital nomads will experience amazing safaris, African wildlife, river cruises, waterfalls, vast deserts, ancient forests, and much more. With this project, they want to challenge fear-mongering stereotypes and show the warm and incredible beauty that Africa has to offer.
In the logotype Africa is represented as the center of the world to break all the stereotypes. The lines around it represent its expansion to the rest of the world and the connection of the digital nomads with it. In the branding system, some of the text components are in the margins to show that everything in this project is around Africa. The color was inspired by the color of the African vast deserts and the mesmerizing sunsets.
In the logotype Africa is represented as the center of the world to break all the stereotypes. The lines around it represent its expansion to the rest of the world and the connection of the digital nomads with it. In the branding system, some of the text components are in the margins to show that everything in this project is around Africa. The color was inspired by the color of the African vast deserts and the mesmerizing sunsets.
