Brand Egyptianization ||
As an Arabic speaking country, we Egyptians tend to pronounce foreign languages using our own strong Arabic accents. Not only we do so, but we also create our own versions of foreign words so as to make it easier and shorter to pronounce.
To portrait this, I searched for the most common and funny mistakes, that we say on a daily bases, and presented them into an album that features a number of famous multinational brands like Apple, CocaCola and Twitter.
We named the campaign under
“Multinational brands are finally rebranding for the Egyptians”
Egyptians do not pronounce 'twitter' in such way.
But our one of a kind Mohamad Karim created this one.
