Community Kitchen: La Découverte
Project Objective:
A famous French artist/author/musician, leader, philosopher (past or present), or someone related to them, has decided to return to the community of their birth to open a Community Kitchen. You’ve been chosen to design the:
A. Identity program
B. Materials: menus, exterior signage and promotional materials
C. Cookbook: Story, recipes
Jules Verne was a French adventure novelist, as well as a poet and playwright, known for his work in defining the genre of science fiction in international literature. He was born in the French seaport of Nantes, France in 1828, to a lawyer father and a mother who came from a shipbuilding family. From the beginning, Verne fostered a deep connection to the sea and a fascination with adventure and travel. His most successful works are the series of adventure novels known as the Voyages Extraordinaires, which include such works as Journey to the Center of the Earth (1864), Twenty Thousand Leagues Under the Sea (1870), and Around the World in Eighty Days (1873). The increased industrialization of the world Verne lived in is reflected in these novels, where fantastical inventions aide the characters in their adventures. Verne died in 1905, but his works live on into our time today to give him the reputation of “the Father of Science Fiction.”
In the creation of the identity of this community kitchen, I want to express the lust for adventure and travel as well as the fascination with invention and science that Jules Verne had throughout his life. I hope to include visual references to seafaring and exploration, while maintaining the cozy feel of the writing studio of a well-read gentleman. Imported whiskeys, beers, wines and cigars will complement an international menu with flavors from all over the world. Rough-hewn, dark wooden textures, reminiscent of ship decks and sail masts, collide with minimal ceramics and glassware to create an “explorer” aesthetic.
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Identity
(Logotype, Mark, Color studies/variations)
Kitchen Materials
(Menus, promotional postcards, business cards, matchbox)
Menu (Main + Drinks)
Cookbook
Front Cover
Internal Spreads
Back Cover
