HALF + HALF
Hood Dairy Micro Brand
Hood Dairy Micro Brand
"HALF + HALF" is a hypothetical micro brand for nationally renowned dairy company Hood Dairy. This brand was designed to produce a series of products that provide its consumers with a variety of choices by pairing up complementary flavors. We strongly believe that in order for taste to truly be appreciated it must be enhanced with its better half.
HALF + HALF offers over 100+ different flavors of chocolates, cheese, and butters that can freely be mixed and matched as a way of bring variety to the table. The final design of this project lives through a 55-page brand book that was created as a way of visually discussing the identity and emotions developed throughout this brand. The brand book touches upon HALF + HALF's mission, logo design, various marks, the vehicle, the audience, and the product. HALF + HALF was designed with a younger audience in mind; creating a brand that had a bolder, more aggressive feel when compared to its leading competitors.
HALF + HALF offers over 100+ different flavors of chocolates, cheese, and butters that can freely be mixed and matched as a way of bring variety to the table. The final design of this project lives through a 55-page brand book that was created as a way of visually discussing the identity and emotions developed throughout this brand. The brand book touches upon HALF + HALF's mission, logo design, various marks, the vehicle, the audience, and the product. HALF + HALF was designed with a younger audience in mind; creating a brand that had a bolder, more aggressive feel when compared to its leading competitors.
