The day in the life of Ellie was a solution I approached to a client industry brief for the Nottingham city council with intent on promoting their electric bus fleet. The Nottingham city council wanted a way to help advertise more on the presence of their electric bus fleet to children ages 3 to 6 years of age. The animation primary purpose is to be used as promotional and educational material for the city council to use to educate and encourage children to consider their mean of future transportation. The Council wanted a fun and entertaining medium that would engage children's interest more and be an accompany product to their series of free books on their transport system.