Defend Your Beauty Campaign
Defend Your Beauty Campaign by Shiseido aims to raise women's awareness of the value of their time, skin and body while familiarising them with Ultimune Infusing Concentrate, the latest innovative Shiseido product.
The local amplification & the specifics of the campaign were orchestrated by Coconut, A Content Company.
Coconut asked jetdrops to design & develop the microsite supporting the campaign.
Coconut's original idea of rolling out a phased campaign with 3 stages, was visually translated to 3 buttons resembling clocks.
As the red loading bar is getting filled, the stage comes closer to its release. Once the bar is full and the stage has to be activated, the button became automatically clickable.
Through an interactive quiz, with different design for desktop & mobile devices, participants can find out how Shiseido's products can help them "Defend Their Time".
Moreover, there were some internal pages designed to host video content produced by Coconut as well as product information, competitions & events powered by Shiseido.