T a r a W a l t h e r
HCP Unbranded Disease Awareness, Chelsea Therapeutics
Create a market shaping pre-launch campaign targeted to Cardiologists and Neurologists.
This creative seeks to change HCP behavior to understand and recognize the neurogenic
component of orthostatic hypotension and better appreciate the role of norepinephrine.
Create a market shaping pre-launch campaign targeted to Cardiologists and Neurologists.
This creative seeks to change HCP behavior to understand and recognize the neurogenic
component of orthostatic hypotension and better appreciate the role of norepinephrine.
FERAHEME, AMAG Pharmaceuticals
This award winning unbranded education campaign reminded Nephrologists and Hematologists
to check iron levels in all of their patients with CKD. This campaign leveraged the KDOQI™ guidelines
as the basis of clinical recommendation.
OLEPTRO, Labopharm Pharmaceuticals
NUPRO/Sensodyne Prophy Paste, Dentsply and GlaxoSmithKline
Creative campaign illustrated the merging of the gold standard in prophy paste
(NUPRO)with Sensodyne to provide teeth with protection from sensitivity.
UROXATRAL, Sanofi-Aventis
By focusing on the favorable side effect profile, this launch campaign positioned
UROXATRAL to compete against the market leader in BPH treatment.
By focusing on the favorable side effect profile, this launch campaign positioned
UROXATRAL to compete against the market leader in BPH treatment.
TAZORAC, PediaMed
This brand campaign targeted pediatricians with a product to treat mild-to-moderate acne.
The insight that led the creative was about treating the root cause of the problem and highlighted
the need to stop acne where it starts.
This brand campaign targeted pediatricians with a product to treat mild-to-moderate acne.
The insight that led the creative was about treating the root cause of the problem and highlighted
the need to stop acne where it starts.
ZYMAR, PediaMed
Create a brand campaign targeted to pediatricians on treatment of bacterial conjunctivitis. The insight that led to the creative was about treating the pathogens quickly to get children back to school as soon as possible.
Create a brand campaign targeted to pediatricians on treatment of bacterial conjunctivitis. The insight that led to the creative was about treating the pathogens quickly to get children back to school as soon as possible.
KOGENATE FS, Bayer Healthcare
This relaunch of the flagship brand KOGENATE FS was bulit upon the insight that Hemophilia A patients did not want to be excluded or prevented from participating in every day activites. The brand campaign took this insight and brought it to life with unique patient imagery that had stopping power in healthcare journals.
This relaunch of the flagship brand KOGENATE FS was bulit upon the insight that Hemophilia A patients did not want to be excluded or prevented from participating in every day activites. The brand campaign took this insight and brought it to life with unique patient imagery that had stopping power in healthcare journals.
Hemophilia B Awareness, Bayer and Avigen
This ad was created to announce the partnership of Bayer and Avigen in the treatment of Hemophilia B. The commitment to eliminate Factor IX deficiency via gene therapy was the core take away of this execution.
This ad was created to announce the partnership of Bayer and Avigen in the treatment of Hemophilia B. The commitment to eliminate Factor IX deficiency via gene therapy was the core take away of this execution.
AQUA T3, Cordis Japan
A launch campaign specific to the Japanese market featuring the flexibility,
A launch campaign specific to the Japanese market featuring the flexibility,
trackability and tapered design of the newly approved balloon catheter.
SPRINTER, Medtronic
The balloon catheter SPRINTER utilized a beauty shot of the device in a very unique
The balloon catheter SPRINTER utilized a beauty shot of the device in a very unique
way in this launch campaign targeted towards interventional cardiologists. By combining
the expected into a conceptual idea, the brand received additional meaning and brought
attention to a stale commodity market.
COUGAR WIRE, Medtronic
When Medtronic entered the highly competitive guidewire market with their
first product, the launch materials positioned the COUGAR WIRE as the go-to
product for interventionalists needing outstanding trackability.
When Medtronic entered the highly competitive guidewire market with their
first product, the launch materials positioned the COUGAR WIRE as the go-to
product for interventionalists needing outstanding trackability.
WireWorks Family of Guidewires, Medtronic
Shortly after the successful launch of the COUGAR WIRE, Medtronic brought additional wires and
Shortly after the successful launch of the COUGAR WIRE, Medtronic brought additional wires and
technologies to market. Through the creation of the WireWorks franchise, efficiencies were created
and the sales and ordering process was simplified in a crowded commodity market.
Global Brand Campaigns, Merck & Co., Inc.
Provided creative direction and numerous sales aid layouts for several
Provided creative direction and numerous sales aid layouts for several
global brand campaigns in multiple therapeutic areas.
Pitch Concepts, ViroPharma Incorporated
Developed creative concepts that were presented for a patient program on the treatment
of hereditary angiodema (HAE). The bottom concept was chosen and implemented.
Pitch Concepts, Meda Pharmaceuticals
Developed creative concepts that were presented for ASTEPRO on the treatment of allergic rhinitis.
Dudnyk
Created a new self-promotion campaign for the healthcare advertising agency, Dudnyk.
The concept focused on bold, attention-getting creative, combined with intelligent strategic thinking.
Self-Promotion, CompanyVoice
Created a launch campaign for the corporate call center, CompanyVoice. With a high barrier entry in an already saturated contact center marketplace, we needed to visually differentiate with a powerful naming strategy and brand identity. The concept focused on a high standard of engagment with customers and
leading edge technology.
Created a launch campaign for the corporate call center, CompanyVoice. With a high barrier entry in an already saturated contact center marketplace, we needed to visually differentiate with a powerful naming strategy and brand identity. The concept focused on a high standard of engagment with customers and
leading edge technology.
