The client approached me with the task of creating a booklet for the presentation of a new company that has just recently acquired it's own corporate style created by Yana Makarevich . We need to make a first good impression on the partners.
The catalogue was initially planned to be released in limited edition. The goal was to create a good first impression on partners. The client expressed the desire to see an unusual catalogue with precisely put thematically accents, that would describe the company and it's products. I wasn´t limited in the choice of material, but i had strict boundaries regarding the timing. It was crucial to develop and print a booklet quickly. In addition the client has mentioned that the handwork in that catalog would please the partners and himself . I agreed hoping I would have enough time.
After discussing several concepts, we decided to choose our last idea, in which I turned to the stilistics of the collectible postcards.
I like browsing through my collection of different postcards from time to time. Essentially it is similar to the presentation, from which we get information about places, items and art peaces...”about anything“ I thought, and the work begun.
So we had 3 parts describing the products and one – telling about the client.
For the box I chose the designer paper with a density of 300mg. The color and the texture were picked to match the company style, the texture had a pleasant fabrics-like surface.
The logo was made with the UV printer, which ensures the pleasant texture.
The structure was kept simple, without clasps. The folder opens and the cards were easy to get. Just take and enjoy.
The major advantage of such a booklet is that is doesn't only serve as a presentation material, but can be viewed as a souvenir. It will be always pleasant to look at
