As an official sponsor of Cannes in 2016, Getty and iStock had an outdoor tent that needed a marketing plan. We met weekly for each creative round with Getty's Director of Brand Sponsorships & Events and the Editorial Director. The team wanted to center the tent around a VR bar, open for viewing during the conference.
I was responsible for envisioning the look and feel of the space, recommending materials and event layout in the early phases of this installation design. Creative direction changed mid-project, however the final execution uses much of our early work.