Objective: To create a diffusion brand from an existing brand that makes sense and will generate sales. The sales pitch must include all six of the selling principles of persuasion.

Solution: Anthropologie is a brand made for the sophisticated and educated women, I decided to create a diffusion brand for them and make is all about little girls. It will be a brand that caters to the Anthropologie girl ages 3-13. The new collection will have everything from toys to outerwear and will have the matching adult outfit for to create a mommy daughter experience.