The motion graphic featured the dark side of internet convenience. Nowadays cloud storage bring brilliant of solutions to user from transfering data to archive it. However, in the beautiful ecosystem, they will be always the dark side who try to break user privacy for their own personal or corporate agenda.
Next, the creative concept is based on the relationship among data, information and the real world. By visually exploring this relationship through digitally based animations of glitch hack concepts, the final animation simplifies a day of "data" moving from a limited storage living space to a bigger storage by user.
Cloud Storage Public Service Announcement
Art Direction / Motion Graphic / Scripting