Orientation takes place the week before the start of classes, helping students transition into Ryerson's campus. The way Ryerson University handles orientation is essentially selecting a team of student leaders each year to craft an experience. As a result, each year the teams that are brought together always shoot for stars, to make sure that the orientation week that they are creating, is both better than the ones they had personally and an amazing one for students coming in. The theme we decided to go with was legacy and everything around building tomorrow's traditions. Having worked on branding with Ryerson through its student life network, I was selected to handle all of the marketing for the event. The goal for this campaign personally was to essentially provide the most visually appealing posters and branding material to help legitimize the event. We were aiming to create the loudest posters we could when working with the imagery and wanted to create a framework for a design (as you can see from the posters below) that allows for wildly different posters while retaining consistency to help students be attracted to the marketing materials as well as understand that they are all promoting the same event.