Nelson Mandela Bay Tourism promotes the trio that is Port Elizabeth, Uitenhage and Despatch to both local and international tourists. To keep up with international trends, we ensured that all designs are colourful, eye catching and above all, impactful.

For the latest campaign we made use of beautiful, vibrant, fun, creative, crazy images of places in and around the metro, taken by residents of The Bay and visitors. Users  uploaded their images to Instagram & Twitter making use of the hash tag: #ShareTheBay.

The marketing collateral communicated a sense of pride for the city, built campaign awareness, and boasted about our beautiful metro to the world. The concept went viral in no time and the results were impressive.