Before you go to your drawing board to create a logo design for your client or business, make sure that you have taken into account its key aspects. Without paying heed to basic rules of designing, your finished logo design work may not be able to yield desired results. An ill-designed logos fails to attract potential customers’ attention and leaves no mark on viewers.

A professionally created logo design has many qualities. For example, use of colors and graphics are exceptionally brilliant in great logos. Such use of elements is in place to ensure that a logo reflects a brand’s message and personality. This means that you should be well prepared with all the necessary information about your client’s company and business as well as target consumers.

For example, if your client runs a facial-cream business and wishes to target health-conscious customers, then your company logo must reflect these aspirations. The customers must get a feel of the products by just glancing at its logo. This should prompt a designer to incorporate colors, typefaces, images etc elements that can express a company’s business aspirations. In the absence of any such thoughts, your logo design will be a complete failure.

1. Simplicity - You must have seen logos of Apple, Samsung, Nike and many other global companies. A common thing that binds all these logos is their simplicity of concept and design. Apple logo is a simple bitten apple, Samsung logo is an oval shaped logo and Nike logo is nothing more than a swoosh. Such simple design helps customers in remembering the symbol and keeping it in memory.

However, besides being a simple concept, make sure that it is unique also. All the above-mentioned logos are also glaring examples of memorable designs. This implies that your use of design elements must be unique and you should avoid clichéd elements.

2. Brand personality – Your company logo design must reflect your brand’s personality. Every good brand creates its own standing in its niche market. It is only on such an identity that it starts enjoying loyal customer base for a long time. Therefore, ascertain that as a logo designer, you are aware of the values your clients’ business stands for. If possible, write down simple sentences depicting key attributes of the business.

3 Memorability – Make it doubly sure that your company logo design is not just a dumb identity mark of your client’s business. Instead, it should be a dynamic and memorable piece of logo work. It must be able to capture attention of target customers in a second. Remember that people’s attention is easily diverted in today’s busy world and hence catching their eye at first glance is extremely crucial for successful logo design.

4 Remarkablity – Is your logo worthy of remark? Viewers should appreciate its design. This implies that a logo must hold some specific meaning for viewers and target customers. A remarkable logo is especially important for startup companies, which are looking for some applaud from customers and people in general.

5 Market testing – Have you tested your logo before finally launching its design? Trusting your gut may not be a good idea always. Hence, it would be good to test your logo’s capability to catch attention and to see how people are reacting. It is advisable to get independent feedback about your logo.

These are the key tips you must pay heed when creating cool logos. Make it certain that you have tested your logo design very well before launching on your website, business cards etc marketing material.