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    A Rebrand of a Barbershop based out of New Holland Pennsylvania
This project started with a new name, "Joe's Barbershop" is flat, it lacked dimension, so teeing off of the location of the shop, sitting on S. Railroad Ave, the choice was obvious as it called to the heritage of the business and its family oriented and hardworking nature. The hand-sketched and refined vectored type is sharp, reflecting the craftsmanship of barbering. The hollowed out interiors and cast shadows resembles currency and the filigree ends of the capital letters give it a classic vintage feel. A final touch of color and creativity is in the flowing lines that contain it; the lines conclude with arrow heads and blood drops, representing hard work and sacrifice.