type rebrand I did for the company. With the new slogan "same great taste,
lasts longer than 30 seconds". The new slogan is meant to attract an older
generation of people that remember thrills from their past year as well as a
younger generation of people that are attracted to its rebrand.
the gum only, no extra packaging. Packaging designs often have
excess packaging that is not needed. I chose to keep it simple
using only what is needed. This way you can re-seal and open as
you like. Logo on the package has a raised spot gloss treatment.
I developed a system so the consumer can easily see what's
good and what's bad for their body. Having a small legend at
the bottom; A = good for you B = okay for you C = bad for you.
To suckers, ray ban style glasses, and custom button pins. All of
these are custom by thrills. This gives the brand more identity and
more importantly personality.