• Add to Collection
Why Proximity to Searcher Works
Searches in Google for local results for certain keywords can be rather troublesome at times. Looking for a plumber can bring up a list of local businesses, yes, but it could also bring up a lot of businesses that are not fulfilling to the needs behind the reason for doing the search in the first place. Follow this scenario for a moment.

Doing a search for plumbers or other services and locations in certain areas brings up a list of businesses that might be unclaimed, that might not have a valid phone number or address listed, or that might even be out of business completely. It might not even link to anything relevant that could help you track where a business might have moved to or if they simply changed their phone number. Another problem with a lot of these listings is they might not have any Google reviews, which means there is a lack of feedback to consider when picking a location or a service from the list. It would at least be helpful if these items linked to a company website, but many of them do not.

There is a way to make these searches a little bit more specific to help with clearing out the deadweight. Simply adding the words "proximity to the searcher" is the key here. Not only does it clear the search of dead weight, but it also means locating a business that is relative, closely located to the person doing the search. Some of these businesses can even be within walking distance in certain, larger cities.
After research has been completed, it can be easily said that "proximity to searcher" is the best way to narrow down searches to find results that are definite and precise. Searches with these words offer results that have contact information, reviews, citations, and other ranking factors that could mean finding the best service or location possible.

However, there is one catch to using these keywords during a search. They must be performed on some mobile device. They cannot be performed on a desktop or a laptop of some kind without some features being turned on or off. Why?

This situation occurs because mobile devices like cell phones and tablets automatically come equipped with a feature to track location. Desktops and laptops estimate their location through where they think the Wi-Fi is coming from; therefore, the search might not be as accurate. The way to fix this concern is to add a city name to the search keyword, too, thus narrowing the results only to that area.
There are a few observations to consider with this situation, though. Google prefers to group search results together, so there might only be results pulled from a certain part of the city. It would also rather show fewer options if businesses are too far away from one another. Finally, Google will likely pull from a broader search category if a search is too specific.

Adding "proximity to searcher" means saving a lot of time wading through meaningless search results. It saves time and effort, and it certainly reduces stress and annoyance. Therefore, it certainly is the best way to search the web through a Google search from now on.