Scripts - Comedy, understated III
Sometimes humor offers a memorable way to communicate a message.  It doesn't always have to careen wildly over-the-top, either.    This series of scripts leans more toward the droll.


Mesquite Bats radio


If you've never had brisket smoked using mesquite wood, it tastes really good.  If you've never watched the likes of Adrian Beltre and Josh Hamilton hit baseballs, they're really good.  They should all be Texas icons.
Free Steak radio

One frequently needs to communicate through advertising that a certain product offers a good value.  Because it's a common message, one needs to find a fresh way to deliver it.  For the Mesquite Championship Rodeo, we went with fresh meat.
Mascots TV

Taking pride in one's team sometimes (ok, usually) means viewing opponents with disdain.  Painting them as unsavory plays well with the faithful.

 Usually it does, anyway.

 http://mlb.mlb.com/video/play.jsp?content_id=20917241&topic_id=29653060&c_id=tex&tcid=vpp_copy_20917241&
American Standard Autograph TV

Nolan Ryan does a lot of product endorsement spots.  We needed something to set this one apart.  He confirmed that it is the only time he has ever autographed a temperature regulation device (and yes, he did autograph it - it's hanging on the wall of the client's office).

Power Election radio
Usually one does election spoof spots to try to sway votes in advance. For this one, we wanted to establish that a voter mandate supported key post-election initiatives. 
Call Me Pudge TV

In 2001, the Rangers had just acquired a future MVP to complement their 1999 winner in a strong lineup. We wanted to use the popularity of the latter help the fans learn to like the former. It just so happened they had something in common
My Name is Stanley radio

The winner of the NHL’s playoff tournament receives the Stanley Cup, sports’ most iconic trophy. It offers unique opportunities for generating fan buy-in.  In this case, by the Cup himself.


Scripts - Comedy, understated III
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Scripts - Comedy, understated III

Scripts Humor Smiles at products Who writes this stuff? Rush Olson
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