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    Freeman were at International Confex 2017 to launch their Digital Products Division in EMEA. To promote their digital portfolio of leading enable… Read More
    Freeman were at International Confex 2017 to launch their Digital Products Division in EMEA. To promote their digital portfolio of leading enablement and engagement technologies I was tasked with creating physical call to actions that would prompt stand visitors to log on to Freeman’s Wi-Fi network. The result was this selection of cubes that adorned the Freeman Confex stand. Each cube promoted one of the 5 event technologies and the Wi-Fi network by displaying the product name complete with hashtag. It was a great way to entice data capture and when analytics were measured the cubes proved a great success. Read Less
    Published:
INTERNATIONAL CONFEX 2017 / WI-FI CUBES
Art Direction: Marcus Embra
Artworking: Marcus Embra
Client: Freeman EMEA
Freeman were at International Confex 2017 to launch their Digital Products Division in the EMEA region. To promote their digital portfolio of leading enablement and engagement technologies I was tasked with creating physical call to actions that would prompt stand visitors to log on to Freeman’s Wi-Fi network. I devised a selection of cubes to represent different digital products and display their respective hashtags and brand icons. The idea was that the cubes would be thrown into the hands of passers-by. All artwork was created in Illustrator and printed on foamex panels that were configured into cubes.