INTERNATIONAL CONFEX 2017 / WI-FI CUBES
Art Direction: Marcus Embra
Artworking: Marcus Embra
Client: Freeman EMEA
Freeman were at International Confex 2017 to launch their Digital Products Division in the EMEA region. To promote their digital portfolio of leading enablement and engagement technologies I was tasked with creating physical call to actions that would prompt stand visitors to log on to Freeman’s Wi-Fi network. I devised a selection of cubes to represent different digital products and display their respective hashtags and brand icons. The idea was that the cubes would be thrown into the hands of passers-by. All artwork was created in Illustrator and printed on foamex panels that were configured into cubes.