OBJECTIVE & STRATEGY
As The Peoples Bank prepared to celebrate their 120th anniversary the time was opportune to create a refreshed brand image and comprehensive marketing campaign. The goal was to reach new audiences with messaging that better articulated the brand strengths. We planned to embrace the bank’s history and success while also highlighting its advancement and growth. The creative strategy was to remind customers and prospects of The Peoples Bank’s dedication to their communities and the hands-on, outstanding customer service they provide. The campaign theme “It’s Always More Than Banking”
was developed to clearly communicate their local commitment and services.


THE AUDIENCE
Local Consumers | Customers | Prospects


Television, digital outdoor, online ads, radio, and print media strategies were re-engineered for more effective target reach, and social and digital campaigns media were launched to further reach younger demographic targets with appropriate messages.


CREDITS
Cecelia Shabazz: Creative Director  |  Tara Gerald: Graphic Designer   |  Ben Hunter: Account Executive