It’s a Bling Thing is an e-commerce and brick-n-mortar store based in Naperville, Illinois. They specialize in affordable jewelry and accessory items. For the e-store, Curlyhost tried to capture the playfulness and light-hearted aspect of the Bling brand. Rich and vibrant colors give the site a more dramatic flare, while still balancing the pages in order to not overwhelm users. The result is a dramatic yet thoughtful design that gives the business a well deserved professional reputation.