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    18 illustrations for the Zuegg Extra Jam labels restyling, one illustration for each fruit. The new design gives a contemporary and consistent fe… Read More
    18 illustrations for the Zuegg Extra Jam labels restyling, one illustration for each fruit. The new design gives a contemporary and consistent feel to the traditional jam flavours, keeping fruit always as the core of the labels. Naming and typography highlight the reasons why the Zuegg brand is different from its competitors: Zuegg has its own orchards and all the experience of five generations of entrepreneurs and agronomists. With this restyling Zuegg is not just a brand any more but also a surname, Oswald’s one, an Italian story about family and orchards, since 1890. Read Less
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I frutteti di Oswald Zuegg / 320 gr 
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18 illustrazioni per il restyling della confettura extra Zuegg, una per ogni frutto. Il nuovo design conferisce un aspetto contemporaneo e lineare alle ricette tradizionali ma la frutta rimane sempre al centro. Naming e tipografia mettono in risalto gli elementi che differenziano Zuegg dai competitor: avere frutteti propri e l'esperienza di 5 generazioni di imprenditori e agronomi. Con questa operazione di restyling Zuegg non è più solo un brand ma un cognome, quello di Oswald, una storia italiana di famiglia e di frutteti,  dal 1890.

18 illustrations for the Zuegg Extra Jam labels restyling, one illustration for each fruit. The new design gives a contemporary and consistent feel to the traditional jam flavours, keeping fruit always as the core of the labels. Naming and typography highlight the reasons why the Zuegg brand is different from its competitors: Zuegg has its own orchards and all the experience of five generations of entrepreneurs and agronomists. With this restyling Zuegg is not just a brand any more but also a surname, Oswald’s one, an Italian story about family and orchards, since 1890.

Agency: Marimo
Art Direction / graphic design: Davide Scarpantonio
Illustrations: Claudia Bartoli
Client: Zuegg ​​​​​​​