Committing to traditions
Client: A major Russian producer and distributor of honey.
Product: Private Apiary — honey collected in a traditional way handled with care by dynasty
of beekeepers that brings together generations of experience, tradition and hard work.
Task: To create new label design, featuring it's natural origin, and to emphasize among competitors.
Solution: Embroidery becomes the medium to emphasize special quality of work done by hand.
It tells a story of how honey is born and describes the spirit of traditional Russian tea party — with sweets and long conversations.