Circles are very symbolic. As an inspiration for this logo concept, the circle is symbolic of the sun in its limitless aspect. It represents totality, wholeness, perfection and implies an idea of movement. The circle expresses the cycle of value: Oil and natural resources creating opportunities for young Saudis through ESTB - and they, in turn, contributing to the businesses in the energy sector - which in turn support the mission and vision of ESTB to build national human capital... and they cycle goes on.
The main graphic elements for this logo design are the “Dots/Circles” that symbolize Saudi people (inspired by the “ghetra”). They also stand for diversity as represented by the many different training institutions under the Board.