ROCKY BISCUITS

Rocky Biscuits are a substantial bar of chocolate, so when they &nRocky Biscuits are a substantial bar of chocolate, so when they launched in the UK it made sense to warn the biscuit loving nation about their potential dangers.

So, the fictional British Biscuit Advisory Board or B.B.A.B was created to promote safe biscuit practices. The campaign included TV and print but also involved publishing a 300 page research paper we had commissioned. The research was reported in the national news and online along with the fictional B.B.A.B.
ROCKY BISCUITS
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ROCKY BISCUITS

Rocky Biscuits are a substantial bar of chocolate, so when they launched in the U.K it made sense to warn the biscuit loving nation about the pot Read More
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258
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Published:

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