Tesco is the UK's largest supermarket chain and the Global Hypermarket is their largest format of store. It has a 'pile it high', mentality usually seen in hypermarkets in Europe. This format was to be rolled out globally, and the signage needed to be understood universally, so an iconographic route was chosen. Store ceilings were up to 40 high which gave the opportunity for the signage to be oversized, but to stop the signs dominanting in the space, they were screened onto a mesh material that allowed see through. This store was nominated for best retail space in the Retail Interiors Awards.
Design Firms: Crabtree Hall, Astound, Rawls & Co / Client: Tesco Stores