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    I was luckily enough to work on the art direction for 5 controversial posters for Amnesty International.
Amnesty International is putting the spotlight back on Basic Law Article 27, which protects the Freedom of Expression of Hong Kong. Why? Because whistle blowers, journalists and booksellers are being silenced – and social media might well be next.

To raise awareness, we hosted a bookstore with a difference, where you can do your bit for only HK$27.

We created five controversial posters, where in each the redaction reveals scenes that made headlines in Hong Kong, stories that illustrated people fighting for their freedom of expression.
Books and the pop-up store design and branded collateral done by Brand Union, Hong Kong.

Client: Amnesty International (Hong Kong)  |  Agency: Ogilvy & Mather (Hong Kong)

Chief Creative Office (Ogilvy): Reed Collins  |  Creative Director (Brand Union): Andy Reynolds  |  Creative Director (Ogilvy): Mike Pearson    
Senior designer (Brand Union): Gianluca Crudele   |  Senior designer (Brand Union): Kitty Chan  |  Art Director (Ogilvy): Stratos Efstathiou    
Junior Art Director (Ogilvy): Vivian Lam  |  Creative Technologist (Ogilvy): Craig Mason  |  Videographer / Photographer (Ogilvy): Lucy McNally
Senior strategist, Social (Ogilvy): Angus Chow  |  Senior strategist, Social (Ogilvy): Chloe Yung  |  Illustrator (Freelance): Vincent Wong
Strategist (Brand Union): Karis Cheng