Freilauf is a wine brand owned by well-respected, design-loving music DJ with a huge passion for hedonism and well-being. The task was to create a minimalistic, bold label that would transcend the philosophy behind the Freilauf meaning and lifestyle. The word “Freilauf” means freedom of movement and our concept was to visualise it through composition of multiple concentric circles which put together form an optical illusion of endless rotation.
Freilauf Wines — Wine Label & Product Design
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