adidas Ball-man, Shinjuku Adidas United
Shinjuku is one of the most competitive shopping districts in the planet. Even a three-storey high shop like the adidas brand core store has trouble standing out.
To drive people to it, we gave 'old' football a little bit of a Tokyo twist. Behold the adidas Ball-man!
We placed our ball-man on the field. Every time someone took a picture in front of him making a kick, a pass was made. Each pass drove the ball-man closer to the store.
When it finally reaches the store, Shinjuku Adidas United scores, and everybody wins.
540,000 people saw the ball-man on Shinjuku street
6X facebook visit
1,000's people turn into players
120% increasing store visit
22,191 of points drove him to the store