Characterized with the classic symbol of the king in a pack of cards, the brand design certainly makes these rolls look like they're fit for royalty. The ingenious concept of cutting out 'v's from the ends of the menus and at the counter sign stemmed from the idea of having the same on the packaging of the rolls, so you don't bite more than you can chew! The cover of the menu, and the menu itself, along with the aprons have been cleverly intended to be viewed upside down as well, just like on a playing card. The effective use of green and red marks a clear and easy distinction between veg and non-veg food respectively.
serving counter design
aprons and menu design
wrapper_front and back
