The thing about holistic and alternative health care, it often presents a totally foreign set of techniques to clients. People often come to Wildflowers Wellness after many doctors visits trying to solve an issue. They have come to a point where they are willing to learn about and try something unfamiliar, but they won't be sure exactly what they are looking for. I set about working on the information architecture and navigation hierarchy for the Wildflowers website, in order to help people find the information they need.
Navigation Menu & Information Architecture:
Through user testing with the previous version of the site, I learned that there are basically two ways a potential client might try to navigate the site to learn if Wildflowers is a good fit for them. They might 1) want to learn more about the unfamiliar holistic modalities offered, or 2) search to see if there are options geared specifically to their particular health issue. From there they often look to see if location and hours are convenient for them, and read more about the practitioners themselves.
We felt some things should be presented right away on the home page. We included introductory info that is often important to a potential client's decision about whether or not to start appointments: "About Wildflowers" "Typical First Appointment" and "Location."