This identity was created for the Stadium Disctrict after INVESCO Funds in Denver, CO acquired the naming rights to the new Denver Broncos football stadium. After assisting with the name itself, we directed INVESCO to go in an unfamiliar direction in corporate naming and NOT use their company logo in the stadium branding. They agreed. The result was a well received identity that gave tribute to the teams successful history while competing in the new era of corporate naming.
