Fios Football
For the 2014 football season we challenged fans to turn their house into a powerhouse.
We started with fun videos celebrating every day fans on game day, edited and reshot to include all of our sponsored teams.
We started with fun videos celebrating every day fans on game day, edited and reshot to include all of our sponsored teams.
All of our display ads and videos drove to a responsive landing page that focused on all of the ways Fios can enhance your game day experience.
As a fun extension, we partnered with Twitter to create a battle of the fans for New Yorkers for Jets and Giants fans, and the Beltway for Ravens and Redskins fans. We scraped Twitter and used linguistic profiling to gauge sentiment to see which team had more diehard fan base.
If a team got into the redzone, special offers on Redzone and other Fios products would be triggered.
