Liqui Moly Ceratec Ad Campaign
The challenge with this ad was to find a way to visually portrait what the product does to a car engine. Over time, an engine's performance drops due to residual materials that clog the pipes. Ceratec is a product that cleans the engine and brings back its' original performance.
This concept plays upon the idea of cars getting "hooked" to the Ceratec product. They all love this product because it makes them look "pretty" and perform better.