Rebrand for JP Customs, formerly known as JP Custom Kicks. A leather craftsman that started with sneaker customizations and now expanding into complete sneaker reconstruction & handmade leather goods.
Brand mark exploration:
"JP"
The letters "JP" make a golden opportunity to create an ambigram. But in this case, it's not just for visual aesthetics. Having a logo that can retain its meaning when flipped makes perfect sense—as it looks right for both the sneaker wearer (from the top looking down) and the spectators.
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