Project: "FULL OF LIFE" campaign for Coca-Cola Life
Art Director: Sarah Bamford, Memac Ogilvy;
Copywriter: David Sanchez, Memac Ogilvy
Artist: Lidija Paradinovic Nagulov, Celandine Design
The brief was to create three posters that subtly conceal the recognizable shape of the Coca-Cola bottle in different natural environments, tying it to nature and wildlife, as the product is sweetened with natural stevia leaf extract.
We created a series of illustrations using different animals and their environments to show the product’s natural attribute. We incorporated stevia leaves as subtle visual cues to reinforce the brand’s essence while using Coca-Cola’s most distinctive brand asset, its iconic bottle shape. The posters became the main communication for the campaign. They ran in convenience stores, magazines and as outdoor.