ASICS / Rebirth of an Icon Campaign
Three time zones. Two shoes. One brief: give birth to a Tiger. In their latest project INK have truly broken the mould, to create a new set of launch assets for ASICS.

The Kayano TigerKnit is quite a different beast than its predecessors: the iconic design has been revolutionised with a unique, breathable fabric. Here at INK, we wanted to create something just as radical: a Tiger breaking out of its shell.

It took an act of monumental international collaboration, between 180LA, Benedict Redgrove, ASICS and INK, to put together the striking black and white stills, and short animation. From expanding the creative brief for the project, to developing a detailed shoe model to simulating realistic fracturing porcelain, it’s been an exciting project and INK stepped up to the challenge! 
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ASICS / Rebirth of an Icon Campaign
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ASICS / Rebirth of an Icon Campaign

Three time zones. Two shoes. One brief: give birth to a Tiger. In their latest project INK have truly broken the mould, to create a new set of la Read More
199
2,728
7
Published:

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