Dupont Depauw is a Chinese home-furnishings company featuring European, American, and Neo-Chinese furniture style. It sells its merchandise through its retail stores, catalog, and online. I created its brand identity to convey its simple elegance and reliable nature.
Objective
Create visual brand identity system based on the company’s essence of style - simple elegance and reliable nature.
Design an intuitive e-commerce experience for both online consumers and mobile users.
Approach
The goal is to expand the market awareness of DuPont DePauw in both East and West. I communicated a visual language that aligns with the brand style - elegance and classic. I applied the visual language that spans web and mobile experience by developing insightful, aesthetically beautiful, and functional design concepts that support creative ideas toward to the goal of solving client challenges.
