Crowne Plaza Rebrand
In light of the growing popularity of peer-to-peer accommodation services, this rebrand celebrates Crowne Plaza as more than just a carbon-copy hotel chain, but as a collection of diverse pieces of architecture, shaped by their unique locations. Bold colours and a vectorised illustrative style is used to appeal to the young modern business traveller, accompanied by text that connects them to the unique attractions both inside and outside of the hotel.
I wanted to create a simple system for the new logo. The main logo is a simple word mark but when used for a hotel it will have Crowne Plaza paired with the location of the hotel that it is advertising, sourcing the colours from the accompanying illustration. This gives each hotel its own unique word mark that can be used across all assets.
For this project I chose three of the Crowne Plaza hotels to use; Festival City in Dubai, Grand Court Nagoya in Japan and Los Angeles in USA. If I were to pursue the project then each Crowne Plaza hotel would have its own unique illustration, information and colour scheme.