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    I think a lot about making things “iPhone easy.” That doesn’t just apply to ease of use - it also means ease of development. This site had a very… Read More
    I think a lot about making things “iPhone easy.” That doesn’t just apply to ease of use - it also means ease of development. This site had a very ambitious deadline. I took the site from early conversations, to concept, to design, and ultimately to launch all within a two week period. From the start, I wanted the site to be as easy as possible to prop up quickly, to get the product ready to show off at upcoming trade shows. So I kept things simple, clean, and to the point. I used Adtile’s Fixed Nav as the basis for the navigation, and coded the rest from scratch using CSS3, HTML5, JQuery, and PHP. I used a mobile-first approach, starting with the mobile mockups and using media-queries to build up from mobile, rather than deprecate from desktop. Read Less
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See the site in action at www.edgeshelf.com!