Light+Shade

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Light+Shade

Project

Creating stand concept, visual identity for the Reggiani Lighting presence at EuroShop 2017, the World's first retail fair.

Reggiani Lighting is a forward-thinking community of lighting experts bringing cutting-edge technical performance and pioneering ideas to its clients. Reggiani’s solutions are used around the world, in hotels, retail stores, places of worship, exhibitions and offices.

Creative team

Alessio Riva (Reggiani Lighting), Peter Gaskell, Amy Laidler, Mike Pearson (Dalziel&Pow)

Concept

The creative concept comes from how different lighting technology can change experiences, emotions, spaces and engage the person into an open and constructive dialogue. Light+Shade showcases the effects of contrasting light and shadow, that creates a personal interaction between people and objects. While the light area shows how an environment can feel bright and alive, the shade area shows how light can elevate products creating a striking and emotional space.