Redefinition is very important for everyone. Redefinition is a new hair products brand, it includes hair dye and hair care products. The main concept of Redefinition is that everyone needs to redefine themselves and try to find out their own hair style. As a result, the target audience of Redefinition is mainly teenagers and young people who like to try new thing. Moreover, it hopes that people would like to use the redefinition hair dye and colorant products to redefine their limits of hair styling and personal own style.